How does the like button work?

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We all click the like button on Facebook dozens of times without knowing what happens in the background. Clicking this like billig facebook likes on Facebook creates a connection in the graph between the individual who clicks it and the content itself. An ‘open graph like action’ is published when this button is clicked and this in turn drives the distribution and promotion of the content. The story or content that is created can be enriched and enhanced by using meta tags. If you plan on using the like button on a website, you will need to use meta tags to make sure that the published content, or news feed looks great and attractive on your timeline, thus attracting more people and getting more likes. This will enable the best possible distribution of content on Facebook.

It goes without saying that only great content is bound to get more likes, having said that just typing in some great content may not get you the publicity that you may be aiming for.

Here are a few tips that are sure to help you get more Facebook likes, promote a story or even your small sized business via Facebook. So what are you waiting for, read on!

4 steps to get you one step closer to fame

Create exclusive content and also like-gate it- Apart from putting together some exclusive content, also like gate your news feed or story. A like gate is a custom tab, that allows only those who have liked your link to view the entire content. So a good idea would be to put in a trailer, and lead the reader into clicking like, to get to read the entire feed. Something to the tunes of click like to get unlock download is sure to pique the interest of the reader, and have him like your link to get to the actual content. A salon that is trying to promote their services, could put in a message such as like us to get a discount on our many services, or like us to get a sneak preview of the many latest offers. This is sure to not just get likes but also promote the business in itself.

Promote your like-gate offer- Once the like-gate offer is thought of and created, promote it by customizing your tab image accordingly and make it visible so that visitors who click on your page do not miss it. You could use Facebook ads to achieve this.

Add the like box to your website/blog- If you own a business, you are bound to have a basic website. Feature your Facebook page on your website. This will enable prospective clients to have a peek into your Facebook page.

Update your FB page regularly-Keep the Facebook page updated and ensure all latest happenings are updated. You could use a social media calendar to plan out regular updates on your page.

Involve your fans- Do not simply put promotional content. Also ask questions, raise discussions, and have small contests that will keep your fans engaged in conversation.

Know your audience’s needs and respond to them- Ask questions that will prompt your audience to share their suggestions and their requirements. This will enable you to understand the market needs, and upgrade or tweak your services to suit their requirements, which in turn will increase your brand value. Responding to your fans, helps you buy their trust in your and the services you provide. A prompt reply to their queries though may seem time consuming at times, will ensure that you have a good rapport with your clients, which will help increase your revenues steadily.

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